Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by alexa.com (a subsidiary of amazon.com). Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.

Source: Marvist.com

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GHMC No.1174,
Street #20,
Himayathnagar, Hyderabad,
Andhra Pradesh – 500 029, INDIA.
Email: sales@ewin-marketing.com
Website: http://ewin-marketing.com

About eWin Marketing:
eWin Marketing is established by experienced SEO people based in Hyderabad, India. Each key person in eWin’s team has at least 3 years experience in delivering SEO services to US/European markets. Be rest assured, their systems, people will ensure that working with eWin Marketing will be according to what their clients’ expect. In the past six months, they helped hundreds of websites get first page rankings within reasonable budgets and there by increase web traffic, online business leads as well as sales and profits.

Small business seo
Small business internet marketing
Internet marketing for small business

As we all know that the internet is a vast library for gaining knowledge, but many does not know that the structure of the internet is based on the client-server model. Various types of servers are used for providing the applications over the internet. Let us consider some of them.

World Wide Web Server: An internet server which support specially formatted documents. The documents are being formatted using the HTML (Hypertext Markup Language). And this markup language provides links to the other documents. By using a simple click, one can move from one page to another page. Different web browsers are used for accessing the world wide web. The main popular web browsers which are popularly used are the Firefox and the Microsoft’s Internet Explorer.

Domain Name System Servers: For joining in any domain name system, the computer must be registered. The registered computer is called as the DNS server. Without any regard to the physical location of the users ,the domain name system assigns the domain names to various internet users in a meaningful way. A special networking software which has the features of IP addresses and the databases is run by the DNS server. The database of the software will contain the information regrading the names and the addresses for other Internet hosts.

FTP Server: This is called as the file transfer protocol which is used for moving the files from one computer to another. While moving the files, it maintains the security of the files and organization along with the transfer control. It is one of the oldest server which is used for the Internet.

Mail servers: These servers are used for e-mail transferring process. This server is used to receive and send e-mails via Internet.

Chat Servers: By using this type of servers, one can exchange the information just like the Internet groups which offer the real time discussion capabilities.

These are some of the types of servers which are used on Internet.

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