Facebook accounts for about 17.7% of the online display ad market share in 2011 and is estimated to rise to 19.4% in 2012. Apart from Facebook, the net online display ad revenue growth of Google, Microsoft, Yahoo! and AOL is estimated to be 34.4%, 18.7%, 13.6% and 10.5% respectively in 2011. The data given by the eMarketer of the US online display ad revenues is based on the online display ads which include banner ads, sponsorships, rich media and video.

Furthermore, Yahoo! and Google are expected to face a growth of 12.5% and 12.3% respectively in 2012. Three factors are considered to promote the display revenue growth of Google. They include large advertisers who are Google customers, brand marketers looking to Youtube for widening their video advertising reach, and the range of SMBs who have relived on search for years but are looking to expand their reach. However, as of 2011, Facebook stands first in the online display advertising market in the US.

Related Links:
ad servers

Mobile display accounted for 11.4% in Finland, 3.5% in Italy, 3.1% in Spain, 2.8% in UK and Norway and 0.7% in Hungary. It was found that there was a massive lag between mobile Internet usage and advertising expenditure. About 28% of the Internet time was spent on smartphones. 23 millions of the 45 million mobile users in the UK used m-commerce. This is, however, expected to experience a dramatic growth.

The time gap between search and purchase on the web is generally one month. However, it is only one hour on mobile. As such immediate conversions are possible with mobile phones, it is necessary for the advertisers to optimize the aspects of mobile technology to drive and expedite these purchases. Mobile advertisers are advised to consider issues like providing right information for consumers, multi-screen accessibility, increased targeting, focus on customer rather than on technology and staying social. It is said that the mobile becomes the best device for brands to communicate with consumers by the breakdown of cost, content and connectivity barriers.

Online marketing trend for small businesses:

Effective search engine marketing:
The small businesses should know that earlier search engines were only showing contents but the trend has changed to displaying videos, high quality pictures and social media, it helps to communicate with the target customers more effectively.

Direct marketing: Small business firms should concentrate on targeting specific types of customers than focusing on large demography, hence satisfying the wants and needs of them by selling the product or service.

Online marketing trend for Big and mid size businesses:

Combination of email marketing with social media: The important thing for marketer is to concentrate on the email marketing and social media. This combination will help in influencing the buying decisions of the buyers and improve the marketer and customer relationship.

Continuing the development of search marketing: Many people use search engine for getting their favorite results, therefore, improvisation in keyword search based on previous purchases will increase the present sales.

By understanding these trends, all the enterprises can design their own effective marketing strategy.

Related Links:
Adserver

Benefits of SMS marketing to the small businesses are here under:

• Consumers and businesses are using SMS marketing tool to communicate with each other. It is seen as a technique to increase sales and benefit the business with coupons and discounts.
• Small business owners recognized the importance of SMS marketing because other advertising and marketing methods are very costlier than this.
• SMS marketing campaigns are doing well for small businesses, because the message is delivered to the customer directly.
• One can send a text message that contains a coupon or a special discount offer, to increase the sales, customer frequency and customer loyalty.
• Text messages sent through the SMS channel are read within 15 minutes and the average redemption rates across all businesses is 20 percent.
• With the help of SMS marketing a small business can promote its product or service in the international markets.
• The main advantage of SMS marketing for small businesses is, it is cheaper than the conventional advertising media.
• Through Bulk SMS marketing a small business can reach a larger consumer base with in a short period of time.

Other findings of the survey

• Only 45% of the people who have online presence, promote their businesses
• 40% of owners use e-mail to promote their businesses
• Coming to the number of hours spent by owners, for business related activities, 42% say they spend three or more hours, 29% are online for less than an hour, 21% for 1 to 2 hours, and 5 % aren’t sure.

But experts are of opinion that Internet marketing is very cheap and important for business development. The following are the suggestions given by the experts for small business owners to increase their online presence.

• Find a web design and a web designer
• Tell customers where you are
• Establish your unique voice in the crowd
• Communicate frequently
• Get started with Internet marketing

As per the reports, the SMBs opting for social media has doubled from 12 percent to 24 percent when compared to 2009.

As per SBSI, 1 out of 5 small business owners are actively using social media in their business. SMBs are showing more interest in investing in social media applications including blogs, LinkedIn, Facebook profiles.

Important Findings
Many of the small businesses are attracting new customers by utilizing the benefits of social media. About 75 percent of them who were surveyed have a company page on social networking sites. More than 61 percent of SMBs are using social media to attract and identify new customer. 57 percent of them have a built network through social networking sites. About 45 percent are expecting that the social media will be profitable in the next 12 months.

Small business owners are a bit concerned over the social media. About 50 percent of small business owners who use social media expressed that it is taking more time than expected. 17 percent of the small business owners expressed that social media is giving a chance to criticize their business on the Internet. About 16 percent feel that social media has damaged their image on Internet more than it had helped.

Many of the small businesses have experienced positive effects because of the economic downturn. More than 72 percent were able to find ways to efficiently operate. It has increased from June which was just 66 percent. 47 percent of the small businesses were encouraged to find new products and services which would benefit their customers. About 43 percent of the small businesses could get better teams.

The small businesses are largely focusing on online presence. They are largely investing on company websites. They are adding new features to their website and hence increasing their functionality. This will enable them to showcase their new products and services. This will ultimately attract many customers to their website.

There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

• Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
• Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
• Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
• Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
• Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
• Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
• Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000′s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

• 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
• Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
• Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
• High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
• Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
• Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

Related Links:
Automotive marketing

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by alexa.com (a subsidiary of amazon.com). Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.

Source: Marvist.com

eWin Marketing is a specialist SEO (Search Engine Optimization) company focusing on small & emerging businesses looking for quality SEO services at affordable prices. eWin Marketing has been established by experienced SEO people with each key person having an experience of helping at least 300 websites get first page rankings on major search engines. eWin Marketing’s goal is to empower their clients to win online against their competition and dominate their markets.

eWin Marketing has a satisfied client base with more than 60% repeat client rate and has rated eWin Marketing services on an average of 4.9 out of 5 from 21 client reviews managed by a third party. Also, 100% of clients have opted to recommend eWin Marketing’s services to others, when asked by the same third party.eWin Marketing has helped small and emerging businesses in increasing their online business leads as well as sales and profits by providing various Internet marketing services like Organic Search Engine Optimization, Local Search Listings, Link Popularity Building & Social Media Optimization.

eWin Marketing has helped clients across Northern America & western European markets to achieve their web marketing objectives by providing affordable search engine optimization solutions.

eWin has streamlined and effective processes that deliver high quality services in a systematic way to keep their clients SEO investment low & stay ahead of their competitors.

For further details, please contact:
The Public Relations Manager,
eWin Marketing
GHMC No.1174,
Street #20,
Himayathnagar, Hyderabad,
Andhra Pradesh – 500 029, INDIA.
Email: sales@ewin-marketing.com
Website: http://ewin-marketing.com

About eWin Marketing:
eWin Marketing is established by experienced SEO people based in Hyderabad, India. Each key person in eWin’s team has at least 3 years experience in delivering SEO services to US/European markets. Be rest assured, their systems, people will ensure that working with eWin Marketing will be according to what their clients’ expect. In the past six months, they helped hundreds of websites get first page rankings within reasonable budgets and there by increase web traffic, online business leads as well as sales and profits.

Small business seo
Small business internet marketing
Internet marketing for small business