Online marketing trend for small businesses:

Effective search engine marketing:
The small businesses should know that earlier search engines were only showing contents but the trend has changed to displaying videos, high quality pictures and social media, it helps to communicate with the target customers more effectively.

Direct marketing: Small business firms should concentrate on targeting specific types of customers than focusing on large demography, hence satisfying the wants and needs of them by selling the product or service.

Online marketing trend for Big and mid size businesses:

Combination of email marketing with social media: The important thing for marketer is to concentrate on the email marketing and social media. This combination will help in influencing the buying decisions of the buyers and improve the marketer and customer relationship.

Continuing the development of search marketing: Many people use search engine for getting their favorite results, therefore, improvisation in keyword search based on previous purchases will increase the present sales.

By understanding these trends, all the enterprises can design their own effective marketing strategy.

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Other findings of the survey

• Only 45% of the people who have online presence, promote their businesses
• 40% of owners use e-mail to promote their businesses
• Coming to the number of hours spent by owners, for business related activities, 42% say they spend three or more hours, 29% are online for less than an hour, 21% for 1 to 2 hours, and 5 % aren’t sure.

But experts are of opinion that Internet marketing is very cheap and important for business development. The following are the suggestions given by the experts for small business owners to increase their online presence.

• Find a web design and a web designer
• Tell customers where you are
• Establish your unique voice in the crowd
• Communicate frequently
• Get started with Internet marketing

High growth SMEs are identified as those businesses that have over ten employees, and can generate a turnover of £1 million within their first three years, or that already have turn over of £0.5 million and are predicted to grow by 20 per cent year-on-year for the next three years. These SMEs contribute dramatically to regional economic wealth. They are also thought to create 70 percent of jobs in any given geographical location.

According to the analysis made by the researchers, the research identified 88,220 potential High Growth SMEs (22 per cent of SMEs), which, through funding and business support, could become high growth businesses, increasing turnover exponentially and accelerating the employment rate.

This report also identified the areas having highest number of High Growh SMEs. It found that London had the highest percentage of High Growth SMEs (seven per cent) and potential gazelles (15.2 per cent) when compared to other UK regions, while Yorkshire and Humber, Scotland and the East Midlands, each had the second highest percentage of gazelles (5.5 per cent). The South East was third in the UK for number of gazelles, but second in terms of potential high growth companies (13.7 per cent). Wales had the lowest percentage of both gazelles (4.3 per cent) and potential gazelles (three per cent).

Another, Index of The Plus-quoted company’s, HiQ, a metric designed to map the percentage of high growth businesses within each of the UK’s local authority areas, has revealed that high growth SMEs account for just 5.4 per cent (22,262) of the country’s 409,773 SMEs.

Before the research was conducted, the Office of National Statistics (ONS) reported that Britain’s economic output shrank a further 0.4 per cent between July and September, completing 18 months of uninterrupted negative growth ,totalling almost six per cent of the economy.

• In 2008, Real Gross Domestic Product of the United States has increased by 0.7 percent.
• There is a decrease in private-sector employment of about 0.7 percent in 2008.
• In 2006, the health-care and social assistance industry was the nation’s largest small business and overall employer.
• Small businesses are considered as the major force in the nation’s net job change.
• The small business employers in the US were about 6.0 million in 2006 which represents 99.7 percent of the nation’s employers and 50.2 percent of the private-sector employment.

Non employer firms In 2007

• Construction – 2,657.4
• Forestry, etc. and agriculture support – 236.1
• Total – 21,708.0
• Mining – 101.6
• Utilities – 17.6

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As per ICAEW, many of the companies were seeking out alternative sources of finance by reducing working capital and by cutting costs.

Out of the 1,000 companies which were polled by the Institute of Chartered Accountants in England and Wales (ICAEW), only 16 percent of them expressed that they had applied for credit in the past 12 months. About 1 in 2 small and medium sized enterprises which applied for loans expressed that they had noticed an increase in borrowing costs and arrangement fees. About 30 percent of them expressed that they were pressured by their bank to change of the size or cost of their facilities. And also even the existing borrowing arrangements are resistant to the growing cost of borrowing.

As per the US International Trade Commission, about $231-$275 billion in total value was estimated to be by SME manufacturing firms in EU in 2005 which is about 31 percent of the total exports in EU compared to the $65 billion in exports which is about 13 percent of the total exports in United States.

United States has greater role of non-manufacturing SMEs than EU. About 39 percent of the United States SME exports are by manufactures when compared to the 51 percent of the EU SME exports. About 41 percent of the SME exports in US are by wholesalers compared to the 24 percent of the SME exports in EU.

The small business clients of insurance brokers expressed that their clients are eyeing premiums which are going up an average of about 15 percent for the coming year. It is double the rate of thelast year’s hike. The annual premium of an employee in 2008 was $4,500 and in 2010 it is expected to go to $5,500.

As per consultants, the premiums are increasing for many small businesses. Higher premiums are also rising partly because of medical costs. This is forcing Meicare to raise premiums. There also increase in health insurance bills for big employers.

As per the small businesses, the lack of options is the only main reason because of which they are paying higher premiums for less and less coverage. They have been paying very high premiums more this year than ever.

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Around 62 percent of small business owners who were surveyed expressed that they had made changes to their strategy of retirement because of downturn of economy. About 68 percent of small business owners are worried about not being able to recover back retirement savings which were lost because of downturn of economy and continued pressure of the current economic environment. Only fewer respondents were confident about about retiring and living comfortably since fourth quarter of 2007.