SEO (search engine optimization) and PPC (Pay Per Click) are the two popular search marketing methods that generate traffic to your website. While SEO generates organic traffic to your website and is free, PPC generates traffic for which you have to pay. But, it is not always helpful for you to think of free traffic generation. It’s better to add PPC advertising in today’s changing digital marketing scenario.
Growing popularity of PPC
- Though SEO would result in long lasting results, it would take a long time – a few weeks and even months or years to see the results. While in PPC, results can be seen and can be measured immediately.
- Popularity of PPC advertising is also growing year on year. According to 2013, State of Paid Search, 72% of businesses reported that they are planning to spend more on PPC in 2014. There is 17% of year on year increase in spending on PPC advertising.
Search engines are emphasizing paid and sponsored ads
- Paid ads take big share of space (80%) on SERPs (search engine results pages), that make searchers to scroll down to see the organic results. This indicates that search engines are giving comparatively more importance to PPC ads and sponsored ads than organic results.
- When searched for a specific product with a brand name, Google is giving the images and prices from different vendors on the most prominent places of SERPs and in an appealing way that makes visitor to select and finish the transaction without visiting the organic result.
- Search engines are displaying the comparison chart for some products and services. That saves visitors’ time when comparing different brands or service providers. This also makes it easy for users to make purchase decisions and choose the best.
Prospective customers tend to click on PPC ads
- Generally, users with an intent to purchase tend to click on PPC ads. A recent study by SEOMoz shows that PPC ads receive two-thirds of clicks from users with an intention to purchase.
- Users would click on organic results mostly when they are looking for any information or doing research. Therefore, the conversion rate is higher in PPC than in SEO.
- When searching for a specific product, generally PPC.
PPC ads are highly immune to search engine algorithm changes and updates
- SEO requires constant monitoring and watching-out for updates and changes in search engines’ algorithms that affect website’s search engine rankings.
- PPC is algorithm independent. The position of the PPC ad on the search engines would be same irrespective of the changes and updates in search engines’ algorithms provided they have creative ad copies and well optimized landing pages.
Though PPC is 3% effective and SEO is 19% effective (source: Bright Local Survey), for newly set up businesses, PPC is a way to secure their place in business initially. They can go for SEO once they get established and acquire customers.
Therefore, for small business owners with high converting products and looking for instant visibility on SERPs, PPC is a better alternative.
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With the advancement in Internet technology, many insurance companies are doing business online. Shopping for auto insurance online offers customers with a number of advantages and this article discusses them briefly.
Comprehensive information
Most insurance companies won’t go in detail about the packages available. Often, the information which is not that important is given to you and you may be even talked about the buying coverage that you may not need especially when you are dealing with a dishonest and unprincipled agent. On the other hand, by shopping for auto insurance online, you can take your time to research and gather information about the insurance and its coverage sitting at one place.
Most insurance companies provide adequate information on their websites where you can get everything you need to know. But when you do not find enough information about the insurance on their website, you can go to other website.
Instant quotes
When shopping online, you will be able to save a lot of time as the insurance quotes you get are instant. You just need to fill some forms and you will get an immediate response. This will save you from many hassle to driving around talking to an agent, collecting information, calling each company and waiting for a follow up.
Cheap
Purchasing auto insurance online saves you a lot. The quotes you get online are free. So you can ask for as many as you want without having to pay them. It is not necessary or an obligation to purchase the insurance policy just because you got that quote.
You might have heard when buying insurance in person, many insurance companies simply give you discount just because you are buying from them. On the other hand, apart from different offers and discounts, buying insurance online offer varying premiums. Finally, the decision to determine which policy suits your needs is yours.
No pressure
The biggest advantage of purchasing auto insurance online is that there is no pressure on you to buy a particular insurance. No one will personally try to sell you an insurance policy. Sometimes, you often fall victim to the person selling auto insurance but there is no such thing when buying insurance online.
Probably, an easiest way to bu auto insurance is to buy it online. Remember to make sure that you get accurate information because this can affect your policy rates.
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Tags: Automotive, Insurance, online shopping
The first two positions in the first month of this year were occupied by the Toyota. Even though the sales of Toyota Camry and Toyota Corolla are fell, these are in the first two positions. There were changes in the rankings between December 2013 and January 2014. We will see the best selling cars of United States in January 2014.
- Toyota Camry: There is a fall in the sales of Toyota Camry up to 27 percent. In January 2013 its sales is 31,897 and fell down to 23,332 in January 2014. Although it is ranked as the first position in US. The year to date sales also decreased from 31,897 to 23,332. In December 2013 with 29,964 it is ranked second below Honda Accord.
- Toyota Corolla: The perennial sales of the Toyota Corolla is decreased by 4.5 percent. It is in second position with 22,753 in January 2014. Its sales in January 2013 are 23,822. The year to date (YTD) sales are decreased from 23,822 to 22,753. In December 2013 Toyota Corolla is in sixth place and in January climbed to second rank.
- Nissan Altima: With the sales of 22,515 cars, Nissan Altima has given a good competitor to Toyota Corolla in January 2014. It recorded a five percent perennial growth from 21,464 in January 2013. The YTD sales also recorded a five percent growth from 2013 of 21,464 to 22,515 in 2014. It improved one rank when compared to December 2013. l
- Honda Civic: Honda Civic is step down one rank than the December 2013 sales. The Nissan Altima and the Honda Civic rankings are interchanged. The perennial sales are slightly decreased by 0.3 percent. In January 2013 its sales are 21,881 and in 2014 it is 21,824. The YTD sales in 2013 are 21,881 and in 2014 are 21,824.
- Ford Fusion: Ford Fusion got fifth rank in December 2013 and in January 2014 there is no difference. From 22,399 in January 2013 its sales are decreased by 7.5 percent to 20,717 in January 2014. The YTD sales are also decreased from 22,399 to 20,717.
- Honda Accord: In December 2013 Honda Accord is ranked first in the US sales. In January 2014 it fell down to sixth rank with 14 percent decrease. In January 2013 its sales are 23,924 and in 2014 is 20,604. The YTD is 23,924 and 20,604 in 2013 and 2014 respectively.
- Chevrolet Cruze: The sales of Chevrolet Cruze increased by 16 percent. In January 2013, its sales were 14,524 and it increased to 16,828 in January 2014. The YTD sales are increased from 14,524 to 16,828.
The next three ranks in the top ten are Hyundai Elantra, Ford Focus and Chevrolet Impala. The Hyundai Elantra had a 26 percent rise in sales. Ford focus and Chevrolet Impala are recorded 25.7 percent and 16 percent respectively.
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Tags: Automotive, hybrid cars
For every wedding the chairs play key role in making your guests welcome truly. There are many ways to decorate the chairs covering with clothing and can decorate without covering.
Here are some of the tips to decorate the chairs at home on the occasion of wedding. The first thing you need to do is pick up the theme, venue and the color scheme. It is better if you select the readily available materials.
If you don’t have enough budget to spend for all the chairs, cut the bows of equal size and take equal count and tie on every second or third or on the fourth chair or you can make the chair more attractive by tying the two colors for one chair instead of the traditional bows you can tie them to the chairs with unique knots or in the dramatic diagonal sweep.
You can tie the flower with water tube and a piece of greenery and tie up with a loopy bow against the chair. The stretch chair can be covered with the while silky cloth and for which you can tie chair sash or chair band it will also look good and beautiful.
You can also use colorful pillows to decorate your chairs. So use small pillows to decorate the chairs and that should be covered with fabrics to match your theme. For the look of refined elegance you can drape satin ribbons and also the long strands of pearls on the back side of the chair.
These are some of the ways to decorate the chairs on your wedding, hope you will pick up one of the best among them and use for your wedding.
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Tags: Wedding
To unveil the technology that the companies use in everyday consumer products and to showcase the new innovative gadgets, the International Consumer Electronics Show (CES) is one of the best places. This is for new startups and for well established big companies. In this article, we will see a few of the technological trends in the automobiles at 2014 consumer electronics show.
- Self driving car: Prototypes which have the capability of autonomous driving and concept cars are unveiled by a few companies. One of them is Audi’s A &, which itself is piloted onto the state. An all-electrical vehicle, Navia shuttle introduced by the Induct Technology. It drives itself and is fit for ten people standing. This is available in the United States from this year onwards. BMW introduced a highly automated driving car which helps in emergency situations. It has electronically controlled steering works with accelerator and brakes with perfect harmony.
- Connect with smartphones: The Open Automotive Alliance (OAA) is an affiliation of automakers Hyundai, Honda, General Motors, Audi and the tech companies Google and Nvidia with a view of bringing Android operating system into the vehicles. Audi is launching Android into its upcoming vehicles. The reasons for this are Android is more friendly to develop the apps than the Apple, Android is a open source platform, Audi and Google already had established relationship with Google Mapping data, and a recent study by the IDC showed that 81 percent of smartphone shipments are Android based third quarter of 2013 data. This will enable the driver to sync the music across their tablets, phones and vehicle, getting the new applications like weather, traffic, etc.
- Advanced infotainment controls: The old stereo systems are no longer used by the automakers. Today, they have the flexibility to design new infotainment systems that are more intuitive and safer. Mazda Connect is the next generation infotainment system launched by Mazda in its 2014 Mazda 3. The system designed with a simple user interface. Regardless of the function that using by the driver, it shows consistent look.
- Car interface wearable technology: This is the first time that we saw interaction of the car and the wearable technology in the CES. A Pebble smartwatch having Digital Drive Style App by shown by the Mercedes Benz. It display the basic information of the car, and also give the vibrate alerts of upcoming accidents or traffic on the road. A Samsung Galaxy Gear smartwatch was shown by the BMW. i Remote app in the watch helps to run the 2014 BMW i3 electric vehicle. This device display the battery charge, doors and windows status, and the climate control. To give the navigation directions, this app can recognize the voice commands.
Automakers announce before and in the consumer electronics show their technological advancements in the vehicles. Most of these are on connecting the vehicles. Tech companies are putting their efforts in automobiles to make driving more enjoyable, cleaner and safer.
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Tags: Automotive
Ted Silva served three seasons as the Pitching coach for UC Irvine a perennial powerhouse in Division I baseball out of the Big West Conference.
He joined as an “assistant coach in the LMU baseball program” in first season.
Silva and head coach Jason Gill
1994 : No strangers to each other, Silva and head coach Jason Gill spent time as teammates on the Cal State Fullerton baseball team in 1994, helping the Titans to a 47-16 overall record and a College World Series berth.
2005 and 2006 : As coaches, the two last reunited in 2005 and 2006 as part of a Fullerton staff that guided the Titans to a pair of Big West Conference championships, and a trip to the College World Series in 2006.
2004 : Silva, who served as an assistant coach in charge of pitching at Villa Park High School in 2004, prepared at Redondo Union High School in Redondo Beach, Calif. and graduated in 1992.
1995 : Silva was a 21st round draft selection in 1995, and spent five years in the Texas Rangers Organization following a brilliant collegiate career. He spent one season pitching overseas in Taiwan, and pitched in the independent Atlantic League.
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Tags: Sports
Interiors is said to be incomplete without chandeliers and colorful lamps in home. In decorating your home chandeliers are an ideal option. It can be an attractive feature in the room. Chandeliers bring light down to us wherever required thereby brightening each corner of a large room. In this article, we will discuss types and selecting chandlers for your home.
Types of chandeliers:
There are many designs and patterns available to you, you can select a design depending on how much you want to spend.
If you prefer to be casual, a heavy chandelier made of crystal may not suit your lifestyle. Market has various types such as brushed nickel, real antler chandeliers or chrome to faux chandeliers.
If you prefer a vintage look, select the one that is antique with some updated design with silver metalwork. Another way to make modifications to an antique chandelier is to spray paint them that matches your interior decoration.
The crystal chandelier: The crystal chandelier is covered with glass and crystal accessories. Its body ia made of wrought iron or any metal. They are best for dinning rooms.
The antique chandelier: It is mostly made of wood and lighted using candles. Rich and finest wax is used to make these candles. It is often selected for creating a vintage look at home as it is extremely old model.
The french chandelier: These are ideal for living rooms and bedrooms as they are attractive and has an exclusive look.
The chabby chic chandelier: These are the most popular types available in market and are mostly placed in lobbies, libraries and even bedrooms.
Tips for selecting right chandelier for the room
When selecting a chandelier, first decide for which place you want to buy – dinning room, entryway, bedroom or living room. The height and width of the chandelier should be in proportion to the size of the room. Then, decide the type of chandelier you want to buy. Here are tips for selecting different types of chandeliers.
Living room chandeliers: When selecting a chandelier for the living room, it should serve two purposes – it should be a decorative, and brighten each corner of the room. Choose the chandelier according to the theme of the room.
Dinning room Chandeliers: The important thing to remember, when purchasing a chandelier for the dinning room is to focus the table. Chandelier should be placed lower enough to provide light to you and your friends or companions. Make sure that it is not placed too low so that people wont bump with the chandelier when moving.
Bedroom chandelier: When selecting a chandelier for the bedroom, opt for one that is attractive and exclusive too. The french chandeliers are the best choice for bedrooms.
Entryway chandeliers: When selecting a chandelier for entryway, be sure of the dimensions as a large area can make small chandelier disappear and a huge one for small area can make the place look more smaller.
When installing a chandelier, make sure that it should be hung along with general lighting as only a chandelier light can create shadows leaving the room looking dull.
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Tags: Home Improvement
Digital is one of the emerging opportunity for the auto industry. Year over year automobile customers dependence on digital is increasing. Google recently released a research report on the auto research and purchase process affects with digital. According to this report the auto intenders at present are open minded with 72% of search sessions are involving cross shopping. On average the shoppers are turning to twenty four research touch points. As well the usage of mobile has increased 35% year over year with a focus on comparison and research activities. Videos are the part of research is on the rise and online video was the number one format for encouraging brand consideration. Majority (62%) of the vehicle owners said that the future purchases could influences by the customer.
- Cross shopping: Cross shopping is the standard behavior, a double digit increase is showing with segment searches.
- In the segment searches there is no difference in 2010 and 2011 with 9% and in 2012 with +22% rise it reached 11%.
- In third party searches cross shopping is decreasing by -7% year over year from 2010 to 2012, 29%, 27% and 25% respectively.
- There is a +4% growth in brand purchases from 2010 (27%) to 2011 (28%) and the following year is also same as 28%.
- There is no change in the competitor search from 2011 to 2012 as 36% and it is a +3% increase from 2010′s 35%.
- Time and online sources: According to the September 2013 Millward Brown Digital and Google Vehicle Shopper Path to Purchase Study, regardless of time in-market, purchasers use many online sources. In total 82% of purchasers are in-market for three months or less. For less than one month research on average 7.3 digital sources are used, for one to three months and more period research 8.1 sources are used.
- Research points by auto shoppers: Today’s auto shoppers are doing more research than ever. On average there are 24 research touch points. Shoppers are looking for information for cars/trucks on different aspects through different mediums. The points they touched are models comparison, dealer sites, search engines, sharing, request a quote, watching videos and video sites, consumer review sites, original equipment manufacturer sites, third party sites, TV, radio dealer location and following in the social media.
- Digital drives auto shopping: The major factors that drive in person are dealer visit & test drive (89%) and salesperson (82%). In offline TV (53%), Newspaper (38%) and magazines (35%). Even digital is playing a big role leading up to purchase and increasing year over year. Dealership and manufacturer websites are 83% and 81% respectively, search engines 77% (+20% increase year over year). Online mapping tools (43%) having +23% of year over year growth and video sites (37%) have +28% growth.
Along with them advertisements like direct emails, video ad, mobile and tablet ads, TV, search, email, online website, newspapers and magazine ads are prompted consumers to start researching.
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Tags: Automotive, online shopping
In the pantheon of auto cargo friendly features, no one can come close to topping the truck’s pickup bed with regard to sheer, carry anything utility. Whether you are transporting a new couch to spruce up your living room decor or materials for a do it yourself home improvement project, this bed ensures that the truck is equipped to meet all cargo hauling challenges.
The added benefit of relative fuel efficiency can also be offered by certain trucks. The ten pickup trucks shown below get the best mileage of all trucks in the market. Hybrids have been making progress across a variety of vehicle segments, and in the truck category is also no exception.
2013 Toyota Tacoma – Combined: 23 mpg, city 25 mpg, and highway 23 mpg. With ample ability on and off the road and multiple configurations, the 2013 Toyota Tacoma is one of the top choices among midsize trucks.
2013 Ram1500 – Combined: 21 mpg, city 18 mpg, and highway 25 mpg. With a winning combination of a well trimmed cabin, a smooth ride and a strong power-train, it is the top pick in the segment of full size pick up.
2013 Chevrolet Silverado1500 Hybrid – Combined: 21 mpg, city 20 mpg, and highway 23 mpg. This hybrid car can accelerate to nearly 30 mph on electric power alone and city gas mileage is considerably high for the big truck.
2013 GMC Sierra 1500 Hybrid – Combined: 21 mpg, city 20 mpg, and highway 23 mpg. The Sierra delivers a smooth ride, strong towing and hauling capability, and a distinctive styling in a full size pick up.
2013 Nissan Frontier – Combined: 21 mpg, city 19 mpg, and highway 23 mpg. In the midsize pickup segment this is a top pick, and has innovative features, relatively nimble handling and brawny nature.
2013 Ford F-150 – Combined: 19 mpg, city 17 mpg, and highway 23 mpg. The 2013 Ford F-150 is America’s top selling pickup, offers a substantial array of powertrains and trims to accommodate all kinds of hauling, towing or off road needs.
2013 Chevrolet Silverado 1500 – Combined: 18 mpg, city 15 mpg, and highway 22 mpg. The 2013 Chevrolet Silverado 1500 is a strong contender in the full size pickup segment despite an aging design. It offers good highway manners, capable performance and a wide range of body styles.
2013 GMC Sierra 1500 – Combined: 18 mpg, city 15 mpg, and highway 22 mpg. This is a worthy competitor among fresher rivals, strengthened by a comfortable ride, capable performance and a wide range of body styles.
2013 Chevrolet Black Diamond Avalanche – Combined:17 mpg, city 15 mpg, and highway 21 mpg. With the utility of a pickup truck and the comfort of an SUV, it features a unique blend of the two.
2013 Honda Ridgeline – Combined: 17 mpg, city 15 mpg, and highway 21 mpg. The Ridgeline doesn’t have the muscle that serious truck buyers demand. But its combination of pickup utility and a carlike ride makes it all the pickup that many buyers will ever need.
The rankings are based on EPA (Environmental Protection Agency), miles per gallon ratings for highway and city travel. Each vehicle on the list is placed according to its combined fuel economy rating. The EPA’s combined fuel economy gives 45% score to highway mpg rating and 55% to city mpg rating.
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Tags: Automotive
The automobile industry is kept on updating its technology from its introduction. In almost every part of the car is changed from its first introduction. In the month of December the auto sales rising nine percent in US. It is the best number even since before the recession. Slew of new products, improved income and cheap financing are help to continue it in 2013.
- Communication: Most of us are spending an increasing amount of time in the vehicles. The urban and suburban growth lead to the more traffic due to lack of construction to keep up and the vehicles on the road is also keep on growing. Drivers are demanding and expecting communication with the outside world while they are in their cars. So more vehicle manufacturers including the systems to make communication easier. Now the automakers are concentrating and scrambling on mobile device integration to distinguish themselves. Our mobile devices and the car’s on board electronics becoming ever more connected from infotainment to safety features to diagnostics. We will see more interchange between high-tech companies and automotive like Google and Microsoft, and with open source technology platforms like Linux and Tizen continued to develop.
- Safety priorities: There is already good technology in the cars to keep users safe. Now OnStar and GPS are the standard fodder, even though all other automakers are increasing the safety priorities. You can expect to see more features this year along with blind spot alerts, lane departure warning, parking guidance and self-driving technology.
- Luxury and sports cars: It is not a coincidence that there seem to be more sports cars and luxury cars on the roads. The high-end luxury car brands like Maserati, Bentley, and Lamborghini did well last year (2012) and there is a some great sporty offering from Peugeot and Toyota. This is because of new generation is earning good money, investing in a new set of fancy vehicle and the baby boomers are almost reached retirement age.
- Service and aftermarket demand: The auto accessories aftermarket is already having 257 billion dollar and is boosting with the opportunity of software, which helps to sell all kinds of high tech car accessories to the consumers directly. The owners are keeping their vehicles longer because of more engagement with customers, prepaid service plans, and the original equipment manufacturers (OEMs) aggressive service programs benefits. As well the auto manufacturers are providing advanced diagnostic technology, which helps them to communicate and track the customer requirements.
Because of stable fuel prices and the environmental friendly consciousness most of the people are opting for the hybrid cars. As well these are reaching the expectations of the consumers.
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Tags: Automotive