As per Nielsen survey, consumer confidence in the U.S. improved by one index point from 84 to 85 which is two points off its pre-recession.

American’s Shopping trends
About half of online shopping, Americans go for stores which can only be shopped online. 31% of the Canadian online shoppers prefer online-only sites and 19% those who have physical stores.

American and Canadian web shoppers almost have identical list of products and services that are favored. In the next 6 months online purchases are likely to be tagged for books, clothing and airline tickets.

In the next 6 months on making purchases online, one-third of the online Canadians say that they do not plan on making an online purchase in the next 6 months. This is more than one-fifth online American’s expressed the same. According to the fact, 28% of connected Canadian customers said that they have never shopped online in comparison with 15% Americans. Online product reviews are useful for 42 percent of Americans and 40 percent of Canadian online shoppers.


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