Many of the Internet users in Europe have been preferring online video viewing to traditional television viewing. As per the April 2011 data from the comScore Video Metrix service, Germany leads the online video markets in Europe. Online video helps improving and promoting businesses.

Around 45 million unique viewers of Germany watched an average of 187 videos for 19.6 hours per viewer in April 2011. It was followed by Turkey with 20.7 million viewers where 169 videos were viewed for an average of 198.7 hours per viewer. Then stood the UK as the third strongest online video market with 166 videos watched for 17 hours on an average per viewer. Visitation from public computers like Internet cafes, or access from PDAs or mobile phones was excluded in the data.

Google sites ranked top among the online video properties viewed in Germany, France, Italy, Russia, UK and Spain. However, in Turkey, Facebook was found to be the top property used for online video viewing. Online video viewing from Facebook was also used by most of the countries of European market. The other popular video properties used include DailyMotion.com in France, ProSiebenSat1 sites in Germany, Vevo in Spain and Italy, Mail.ru Group and Gazprom Media in Russia, DailyMotion.com in Turkey and BBC sites and Vevo in UK.

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